About me.

Analyst by profession, educator by calling.

I've spent fifteen years in data analytics and corporate finance, designing and embedding the Business Intelligence systems people actually use. That work has taken me across more than ten countries and through finance, insurance, IT, sales, supply chain and in-house consulting.

Today I run DATA LAB and serve as Strategic Advisor at the Stockholm School of Economics in Riga, helping organisations find their footing in data and artificial intelligence — and teaching the executives who have to make the decisions. More than 3,000 people have been through my programmes.

“AI is like an artificial intern — it requires precise guidance and contextual understanding to deliver value. Success depends more on people and processes than the technology itself.”